Smoke Lab, a homegrown vodka brand from the NV Group, has announced the appointment of Actimedia PR & Digital for its overall communications mandate, as it looks to expand its domestic and global footprint.
The agency will be responsible for Smoke Lab’s PR efforts in India while also fortifying its international visibility.
The strategic partnership comes at a time when the brand is gearing up for an aggressive expansion across new territories, including the UK, EU, and deeper penetration in US, alongside scaling its footprint across Indian cities.
Varun Jain, Founder, Smoke Lab Vodka, said, “Since inception, we’ve kept our eyes on one goal — to create a world-class vodka brand from India. As we remain focussed on consolidating that vision, we are very happy to have Actimedia support us with their expertise and understanding of the lifestyle and business space.”
Amitabh Saksena, Founder and Director, Actimedia PR & Digital, said, “As Smoke Lab enters an exciting, action-packed phase, repositioning itself both in India and globally, we are excited to assist in creating a fresh communications approach and strategy for the ‘Make in India’ brand. The brand not only has a great design aesthetic, it has also crafted some of the boldest, most authentic flavours of spirits from pure Indian ingredients. We look forward to amplifying their story through our multi-platform approach.”
