SMC Global has been named as the Associate Partner for the upcoming India Tour of South Africa 2024, which will consist of four T20Is beginning on November 8.
The 4 matches series will begin on November 8 at Durban with the second match at Port Elizabeth on November 10. The third match is on November 13 in the Centurion and the final game is on November 15 in Johannesburg. The series will be live-streamed on Jio Cinema and telecasted on Viacom 18 Network.
Through this partnership, SMC Global aims to reach the wide audience base of cricket to promote financial awareness and empowerment in the country, especially among the young population.
Ajay Garg, director and CEO, SMC Global Securities said, “This is the first time we are entering a partnership of this sort, cricket has a proven track record of helping brands establish brand presence and boost brand awareness, and we are looking to tap into the large base of Cricket fans and engage with them throughout the series. This association will strengthen our efforts to reach millions of Indians and we are excited to inspire a generation of financially savvy cricket fans. With the two finalists of ICC men’s T20I world cup fighting together, it will be a nail-biter series for sure.”
Vineet Goyal, Vice President of Branding and Corporate Communication at SMC Global Securities said, “Cricket holds a special place in India and its immense reach provides us with a unique opportunity to empower millions of cricket enthusiasts with the knowledge and tools they need to make informed financial decisions.”
Recently, Cricket South Africa announced Wonder Cement as the official title sponsor for the upcoming T20I series between South Africa and India.
