Slikk, a GenZ-focused quick fashion delivery app, raised $300,000 in a pre-seed round led by Better Capital, with participation from Untitledxyz Ventures.
The fresh fund will be used to scale 100+ brands, set up a large-format dark store, and expand delivery coverage to 70% of Bangalore’s pincodes.
Founded by Akshay Gulati, Slikk offers a 60-minute delivery service for the latest fashion trends, catering to the impulsive shopping habits of Gen Z and young millennials.
Slikk also plans to extend its reach to other Indian metro cities and diversify its offerings to include beauty, personal care, and home decor products.
The platform claims to refresh its styles weekly, delivering fresh designs directly to consumers.
“GenZs and young millennials today are extremely impulsive shoppers and the biggest TG for fast fashion brands. This impulse is driven by high-frequency refreshment of trends/designs and faster delivery. Slikk intends to solve this problem by bringing in new trends and designs from upcoming fast fashion brands every week and a delivery timeline of 60 min which will give an altogether different shopping experience to customers compared to legacy fashion marketplaces,” said Gulati, CEO and Co-founder of Slikk.
Vaibhav Domkundwar from Better Capital added, “Fashion is broken, and fast fashion missed the mark. Slikk is an ambitious attempt to ‘make great fashion easy’ for everyone. I’m excited to support a team dedicated to solving this challenge with the right expertise.”
Initially launched in Bengaluru, Slikk is poised to extend its services to other cities soon, leveraging the growing fast fashion market in India.
According to market research, the Indian apparel market is expected to reach $105.50 billion by 2024, with the fast fashion segment growing from $9.90 billion in 2023 to $28.84 billion by 2030.
