Skechers has signed cricketer Jasprit Bumrah as a brand ambassador. Jasprit Bumrah will appear in Skechers marketing campaigns supporting the brand’s performance and lifestyle collections.
Bumrah joins a Skechers roster that includes cricket stars Ishan Kishan and Yastika Bhatia, who have been competing in the brand’s innovative footwear for the past year. Skechers also established itself in the cricket world by signing on as the official kit sponsor of the Mumbai Indians.
“I joined the Skechers family as they are known for blending comfort with cutting-edge innovation. Their wide range of offerings make it a perfect fit for athletes who value performance without compromising on style, especially for bowlers like me. I’m proud to represent a brand that resonates with my approach to both cricket and life,” said Jasprit Bumrah.
Rahul Vira, CEO of Skechers South Asia, said, “Jasprit Bumrah’s relentless pursuit of excellence perfectly aligns with Skechers’ commitment to innovation and performance. Having him as part of the Skechers family adds to our stellar roster of ambassadors, including Yastika Bhatia and Ishan Kishan. The Skechers Team of athletes illustrate how the signature Comfort That Performs of Skechers Cricket footwear can help anyone’s game no matter what level you play. We’re excited to further elevate our journey in cricket and continue shaping the future of sports culture in India.”
Beyond cricket, the Skechers team of elite athletes competing in the brand’s performance footwear includes Indian football legend Sunil Chhetri, as well as global icons like footballers Harry Kane, Baris Alper Yilmaz, Mohammed Kudus, and Isco Alarcón; basketball stars Joel Embiid, Julius Randle, Terance Mann, Norman Powell and Rickea Jackson; golfers Matt Fitzpatrick and Brooke Henderson; pickleball pros Tyson McGuffin and Catherine Parenteau; and Major League Baseball players Clayton Kershaw and Aaron Nola, among others.
