SJ Uplift Kabaddi, the exclusive rights holder for both the World Super Kabaddi League (WSKL) and the Uttar Pradesh Kabaddi League (UPKL), has announced the elevation of Simran Malik as Chief Operating Officer (COO). Simran was previously serving as Head of Marketing.
In her new role, Simran will oversee all operational functions, including franchise relations, logistics, matchday execution, and stakeholder engagement. She will also focus on streamlining internal processes to enhance efficiency across teams, ensuring operational excellence as the company scales up.
A major part of her responsibilities will include spearheading the rollout of Uttar Pradesh Kabaddi League Season 2, along with World Super Kabaddi League (WSKL). In addition, she will also support other emerging sports initiatives, from managing infrastructure and broadcast partnerships to supporting grassroots development and youth training programs under SJ Uplift Kabaddi.
Sambhav Jain, Director and Founder, SJ Uplift Kabaddi, said, “From playing a key role in shaping Season One to now leading Season Two, Simran’s rise reflects her instrumental contributions, steady growth, and trusted stewardship through every phase of our journey. She has consistently demonstrated clarity, commitment, and leadership in the role she has taken on. As we enter a progressive phase of growth and structure, her elevation reflects the company’s trust in her leadership and our shared ambition for the future.”
Simran Malik, Chief Operating Officer (COO), SJ Uplift Kabaddi, said, “This promotion marks a meaningful milestone in my journey with SJ Uplift Kabaddi. I’m grateful to Mr. Sambhav Jain for his trust and mentorship. I’m equally thankful to my team—their dedication is the foundation of everything we are building. Our belief is simple: when the team grows, we all grow. As we build a next generation sports ecosystem rooted in regional passion and global ambition, I’m excited to lead new projects like UPKL Season 2 and support WSKL. By unifying operations, we are expanding leagues into new markets, enhancing every match experience, and forging partnerships across continents. I also hope to inspire more women to take leadership roles in the sports industry, because when diversity grows, the ecosystem thrives. Our mission: to transform kabaddi from a regional sport into a global phenomenon, one fan, one league, one market at a time.”
