Warner Music India (WMI) has partnered with Sid Sriram, an influential and genre-defying voice of our time. This dynamic joint venture goes beyond just music releases. It establishes a strategic partnership between Sid Sriram and Warner Music India by bringing together the growing Sid Sriram brand and WMI’s comprehensive music infrastructure to collaboratively transform the entire artistic and business ecosystem, encompassing artist management, live performances, brand collaborations, and strategic ventures that are focused on Non-Film Indian language music. Together, they will also scout and nurture a new wave of global talent, helping to expand Sid’s vision and influence.
The first offering under this collaboration is “Sivanar”, a powerful spiritual and devotional track dedicated to Lord Murugar. Set to release on April 3rd, the song – produced, arranged, and performed by Sid Sriram – features lyrics from the 14th-century saint poet Arunagirinathar’s revered Thiruppugazh. The music video, filmed at the Batu Caves Murugan Temple in Kuala Lumpur during the Thaipusam festival, adds a deeply authentic and cinematic layer to the project. “Sivanar” has already become a defining moment in Sid’s global performances, including his historic Coachella set, where he closed with this piece as a heartfelt tribute to his heritage.
Sid Sriram said, “This collaboration with Warner Music India marks an important new chapter in my musical journey. From the very beginning, my relationship with music has been about understanding and drawing from my roots, and using this as a way to boundlessly imagine new musical futures. It’s deeply meaningful that our first release under this partnership is “Sivanar”. My mother and guru, Latha Sriram taught me this song when I was 10. It’s been a part of me for so long; beginning this next phase of my artistry with “Sivanar” feels auspicious. Beyond my own music, this partnership with Warner Music India will allow us to create and nurture a space for new and innovative sounds. Together, we aim to discover and cultivate exceptional talent, bringing fresh and unique musical voices to the world.”
Jay Mehta, Managing Director of Warner Music India & SAARC, said, “Sid Sriram is one of the most transformative voices of our time. His ability to seamlessly blend classical depth with contemporary appeal is unparalleled. At Warner Music India, we’re excited to partner with Sid to leverage his global potential and to explore new avenues across live experiences, brand collaborations, and business ventures that bring his fans together in more meaningful ways.”
