Shyam Steel, a producer and manufacturer of primary TMT bars, announced the appointment of cricketer Harmanpreet Kaur as its brand ambassador.
With this partnership, Shyam Steel underscores its view that strength extends beyond infrastructure and includes mindset, inclusion, and shared responsibility. Guided by its philosophy, “Maksad Toh Hai India Ko Banana Hamesha Ke Liye Strong”, the brand continues to shape its narrative by acknowledging the growing role of women in household and construction-related decision-making.
Through this partnership, Shyam Steel reinforces its campaign thought – “Strong Woman. Strong Steel. Strong India.”
Harmanpreet Kaur will also be associated with Shyam Steel’s Apna Ghar App, “Neev Se Pravesh Tak”, a digital platform designed to support the home-building process.
Lalit Beriwala, Director, Shyam Steel, said, “This partnership represents a shared belief in discipline, determination, and reliability – values that define both Shyam Steel and Harmanpreet Kaur. As a brand, we have always stood for strength with purpose, and Harmanpreet’s leadership on and off the field reflects this philosophy in its truest sense.”
Megha Beriwala Gupta, Director, Shyam Steel, said, “Today, women are no longer just participants but key decision-makers when it comes to building homes and securing the future of their families. Our association with Harmanpreet Kaur, including her involvement with the Apna Ghar platform, celebrates this change. She represents confidence, leadership, and trust qualities that resonate strongly with modern Indian women and align perfectly with Shyam Steel’s vision of building a stronger, more inclusive India.”
Harmanpreet Kaur said, “I am proud to associate with Shyam Steel and its Apna Ghar initiative — ‘Neev Se Pravesh Tak’, a one-stop solution for all home-building needs, which supports families in making informed and responsible decisions while building their homes. The brand’s vision of building a stronger India, backed by purpose and responsibility, resonates deeply with my own journey as a sportsperson and leader.”
