Shoppin’, a fashion search engine platform powered by AI, has raised $1 million in pre-seed funding from Info Edge Ventures.
The newly acquired funding will be allocated towards three key areas: hiring top talent, enhancing proprietary technology, and fostering growth. A large majority of the funds will be deployed towards building a team of AI engineers, developing, fine-tuning and scaling its advanced AI models, incl. their custom-built SLMs and embeddings model, tailored specifically for fashion.
“If OpenAI’s multi-modal and NLP search prowess, Google’s indexing algorithm, and Pinterest’s social DNA were to have a fashion-obsessed baby, it’d be us. For Gen-Zs, over 75% of fashion inspiration discovery happens on Instagram and Pinterest. We started shoppin’ seven months ago with the idea of bridging the gap between inspiration discovery on social platforms and e-commerce discovery on marketplaces and D2C brand websites. Our mission at shoppin’ is to make fashion discovery as seamless and easy as clicking an image. With Info Edge Ventures’ support, we’re committed to innovating further, pushing the boundaries of AI, to help every shopper find what they love effortlessly,” said Shlok, Founder & CEO of shoppin’.
“Our foundational AI models for fashion and autonomous agents for commerce have enabled us to revolutionize fashion search,” added Utsav, Co-founder & CTO of shoppin’.
“Fashion discovery needs to be much more intuitive and enjoyable. With the emergence of many new fashion D2C brands in the country in the last five years, we strongly believe that surfacing upcoming and innovative D2C brands to the right customers and solving brands’ distribution challenges is essential. The founders are young and mission-driven—I’m yet to see any consumer product get the kind of social and word-of-mouth-driven organic waitlist shoppin’ has been able to garner in the run-up to the launch. We are very excited,” said Kitty Agarwal, Partner at Info Edge Ventures.
Founded in 2024 by Shlok Bhartiya and Utsav Soi, Shoppin allows users to discover apparel products through prompts, vibes, product descriptions, and images. It aims to bridge the gap between inspiration discovery on social platforms and e-commerce discovery on marketplaces and D2C brand websites.
The platform is on a mission to make fashion discovery seamless, personalized, and accessible for all, enabling users to discover apparel products using prompts, vibes, product descriptions and images, putting consumer needs at the heart of its operations.
Currently, Shoppin claims to have over 35,000 Instagram followers and more than 20,000 people on its waitlist, with plans to launch its beta search engine in February.
The platform claims to have built an impressive base of over 35,000 Instagram followers and 20,000+ waitlist sign-ups, all in 3 weeks —achieved at 0 marketing spend.
