SHOEGR, a Mohali-based shoe care brand has raised $100K in a pre-seed funding round from early-stage startup accelerator PedalStart.
The funds raised will be used to grow and scale its product portfolio, improve market and end-user reach, and strengthen its awareness-building initiatives.
Additionally, the funds will be used to bolster SHOEGR’s direct-to-consumer (D2C) presence by enhancing the e-commerce experience on its website and facilitating new retail partnerships to allow its products to reach a wider audience.
Anuj Sachdeva, Co-Founder, SHOEGR said, “Our pre-seed investment from PedalStart marks a significant milestone – it has come at the right time when we are experiencing steady year-on-year growth, and are ready to scale exponentially. We strongly believe that shoe care should not be seen as an afterthought, but become an integral part of one’s personal grooming regime and style. Going ahead, as we continue to take strides towards making shoe care seamless, more affordable and accessible for people across all ages, we envision creating a culture where shoes are not just worn but cared for and valued.”
“We are thrilled to invest in SHOEGR – a brand committed to addressing critical gaps in the footwear industry. Operating in a nascent-yet-high-potential segment, we believe SHOEGR is well-positioned to become a go-to brand for shoe care in India. We are excited to propel their growth story, and will continue to enable them in more ways shortly,” said Chintan Kalla, Founding Partner at PedalStart.
Mayank Jain, a strategic mentor for SHOEGR and former CPO & CMO at Snapdeal, said, “With India’s footwear sector growing in leaps and bounds, it’s high time we shift the focus from just sneaker care to nurturing a culture of comprehensive shoe care. SHOEGR is all about making shoe care affordable, accessible, and more convenient, and their dominance across e-commerce marketplaces is commendable. As the brand’s mentor, I am happy to contribute to its growth and scaling, and envision SHOEGR becoming the most successful brand in this industry in the years to come.”
Founded in 2021 by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, SHOEGR is a shoe care brand that has introduced an extensive range of shoe cleaning, protection, and storage solutions.
Apart from its website, SHOEGR currently sells its products via platforms like Amazon, Flipkart, Myntra and Ajio. SHOEGR have launched a shoe cleaning kit with three specially-curated brushes for delivering targeted care to every part of a shoe. Notably, in October last year, SHOEGR achieved ₹50 lakh monthly sales milestone and is projected to cross ₹1 crore monthly sales in FY 2025-26.
