WickedGud, a D2C food products brand, has raised ₹20 crore in its latest funding round from existing investors, including Orios Venture Partners, Asiana Fund, Shilpa Shetty, and others.
The round also saw participation from Shajikumar Devakar (Co-Founder of Neo Wealth Management), Ajay Mehta (former Content Head at WPP), Sonika Ravula (General Partner at Optional Gravity) and Rahul Colaco (CEO at Fraser & Neave).
Previously, in December 2024, WickedGud raised ₹20 crore led by Orios Venture Partners.
The fresh funds raised will be used to expand itspresence across modern trade, general trade and digital platforms, strengthen supply chain and backend capabilities, and accelerate innovation in high-velocity categories such as cup noodles and Korean-style spicy noodles.
Founded in 2021 by Bhuman Dani, WickedGud is a better-for-you indulgent food brand on a mission to un-junk India, one kitchen at a time and offers a range of healthy noodles, pasta and chips for India’s growing Gen Z and Gen X population.
WickedGud operates in the large and highly competitive instant noodles and pasta segment, where taste, accessibility and price sensitivity are key drivers of scale. The company’s focus on improving everyday staples through a better-for-you lens has enabled it to appeal to a broad consumer base without positioning itself as a niche or premium-only offering.
The company recently launched a ₹20 value pack of Masala Noodles for general trade, aimed at improving affordability and driving higher volumes in price-sensitive markets.
The brand is currently available across leading online and quick-commerce platforms, including Amazon, Blinkit, Instamart, Zepto, BigBasket and Flipkart. Alongside its digital presence, WickedGud has built a strong offline footprint across more than 5,000 retail outlets nationwide, including 1,500+ Reliance Smart Bazaar stores and 50 DMart stores, significantly strengthening its reach across modern trade.
WickedGud is also expanding its Korean-style noodles portfolio with new flavours, including Korean Fiery 2x Spicy, Korean Chilli Cheese, and Korean Chilli Chicken, responding to rising demand for bold, international flavour profiles among Gen Z and millennial consumers. Currently, cup noodles and Korean offerings together contribute over 42% by volume and 30% by value, underlining the brand’s growing relevance in fast-moving, flavour-led categories.
Bhuman Dani, Founder & CEO, WickedGud, said, “The last 12 months have been pivotal for WickedGud. We have delivered 3x revenue growth, expanded our footprint to over 5,000 retail stores, and successfully entered new high-velocity formats. This funding allows us to scale with discipline, strengthen our go-to-market engine, and build a brand that consistently delivers on taste, nutrition and affordability for India’s next generation of consumers.”
Rehan Yar Khan, Managing Partner, Orios Venture Partners, said, “WickedGud’s strong execution, rapid growth across channels, and category-leading innovations in cup noodles and Korean spicy formats make them one of the most exciting emerging FMCG brands in India. We are doubling down because their trajectory, market share gains, and brand love clearly demonstrate they are building a household name in the making.”
