Sharpsell.ai, an AI-powered sales enablement platform, has raised ₹30 crore in its Series A funding round, including an investment of ₹10 crore from Equentis Angel Fund, marking its largest Cat-I AIF investment till date.
The fresh funds raised will be used to enhance product capabilities, deepen sectoral penetration within existing verticals, and fuel the company’s global ambitions. Sharpsell.ai also plans to foray into international markets, primarily across Southeast Asia and the MENA region.
This round follows previous funding in 2022 and 2023 from marquee SaaS investors Cornerstone Venture Partners and Mistry Ventures, amongst others.
Founded in 2022 by Hanuman Kamma and Arun Subramanian, Sharpsell.ai is an AI-powered SaaS-based platform that offers ready-to-use sales pitches, dynamic personalized content, and contextual coaching tools.
The platform is designed to enable high-velocity sales by empowering field sales teams and helping them improve their performance by digitizing and scaling winning behaviors.
The startup operates in multiple sectors, including banking, financial services, insurance, pharmaceuticals, healthcare, and consumer goods.
Its tools are used by lakhs of sales representatives across more than 30 leading Indian enterprises, including LIC, Axis Bank, IDFC First Bank, SBI Life, Mahindra, and Whirlpool.
Hanuman Kamma, Co-founder & CEO, Sharpsell.ai, said, “We are focused on building a category-defining platform for sales enablement, one that delivers measurable outcomes at scale. This investment by our Series A partners will help us sharpen our product roadmap, strengthen delivery, expand to other sectors, and begin our international expansion. We are delighted to have the backing of a high-quality investor in Equentis Angel Fund.”
Manish Goel, Founder & MD, Equentis Wealth Advisory Services, said, “Our ₹10 crore investment (largest that any Cat-I AIF can infuse in a single company) in Sharpsell.ai is Equentis Angel Fund’s largest to date, reflecting the scale and potential of the opportunity at hand. While the global spend on sales enablement tools is inching north of $12 billion, the sales playbook automation segment remains largely untapped in India. Against this backdrop, Sharpsell’s AI-led platform is delivering clear revenue and productivity gains. With strong SaaS fundamentals and profitability, we see Sharpsell scaling rapidly across India and international markets.”
