Schbang, the creative, media, and technology transformation company, has been awarded the performance marketing mandate for Pyng, an expert discovery platform by Swiggy.
The engagement spans end-to-end performance strategy: creative, media, and search, making it a full-stack performance marketing partnership.
Schbang’s performance team is managing the full-funnel media deployment—testing variants, optimising spend, and scaling reach to drive installs and retention.
The first wave of campaign assets is now live. Built entirely using Google’s Veo 3, the AI-powered films highlight everyday pain points—from missed workouts to tax season panic and positioning Pyng as the go-to app for verified professionals across over 50 categories, including fitness, finance, travel, and events.
The campaign brings Pyng’s value proposition to life: verified experts, one tap away. With over 1,000 vetted professionals on the platform, every booking is seamless, every profile is reliable, and every interaction is built for convenience.
Aditya Sobti, Creative Director at Schbang, said, “The task was clear: create performance creatives that were fast to build, frictionless to run, and still culturally sharp. We used Veo 3 to move with speed and precision, building ads that convert while staying true to the category’s reality.”
Mrugank Desai, Head of Media Sciences at Schbang, said, “Speed and specificity were key. This wasn’t just about scale; it was about delivering utility with clarity. The creative system powered by Veo 3 helped us do both.”
Vaishnavi Bhagwat, Marketing Manager at Swiggy, said, “As Pyng continues to use AI to solve real-life chaos, we’ve also been exploring how it can help tell our story. While we were still figuring out Veo 3, Schbang moved fast and got the campaign out the door. No shoot, no delays, just sharp, AI-led creatives that landed strong. The final assets didn’t just match the vision—they were visually striking, quick to produce, and already earning love online. Now we’re scaling them across performance to build serious brand momentum for Pyng.”
