Brandman Retail, the distributor of premium athleisure and lifestyle brands in India, has announced that it has entered into an exclusive distribution agreement with Wolverine Worldwide to bring Saucony, a performance footwear, to the Indian market.
With this strategic move, BMR will distribute Saucony’s Autumn/Winter 2024 collection, promising to introduce the brand’s cutting-edge running shoes and lifestyle footwear across the nation.
This agreement further strengthens BMR’s reputation for managing top-tier brands like New Balance, On, and now Saucony.
Founded in 1898, Saucony, with over a century of running experience added to its repertoire, has evolved from a local factory to a global brand based in the suburbs of Boston, inspiring good runs worldwide. Originally perceived as pure performance shoes, Saucony is positioned as a pair of shoes known for their innate style, silhouettes and sturdy quality. Committed to design and innovation, Saucony creates performance-pushing products that help racers run faster and athletes ace their act.
Saucony is also available on the leading e-commerce platform Ajio, in addition to key retail outlets and exclusive stores across India.
Arun Malhotra, Managing Director of Brandman Retail, said, “We are excited to bring Saucony’s legacy of performance and innovation to our customers. At Brandman, we share a passion for excellence and sustainability, aiming to elevate the running experience for athletes in India. Our curated selection represents the pinnacle of athletic footwear, empowering athletes to reach their full potential with cutting-edge technology and design. Join us in celebrating the fusion of performance, style, and sustainability with Saucony, now available exclusively at Brandman. Welcome to the new era of running.”
