Samunnati, the agri-value chain enabler, has announced a strategic leadership realignment. As part of this realignment, Badri Narayanan, a former Unilever veteran, has been appointed as the Group CEO Designate. Anil Kumar SG, Founder, and Group CEO, will be elevated to the position of Founder and Managing Director.
This transition will allow Anil to channel his energy toward shaping long-term strategic initiatives, fostering impactful partnerships, and scaling models that strengthen Samunnati’s role as a thought leader in the agricultural sector.
His new role emphasizes advancing sustainable solutions that enable growth for smallholder farmers and build resilient value chains across the ecosystem.
Badri will focus on operational excellence, ensuring the execution of Samunnati’s vision and mission. Over the next 6–8 months, upon the completion of the integration processes, Badri will transition to the role of Group CEO, leading Samunnati’s operations and driving impactful initiatives.
With more than 24 years of experience at Unilever, Badri brings a wealth of expertise in general management, sales, marketing, digital commerce, and operations. He has a proven track record of driving success in emerging markets and global initiatives.
Badri is recognized for his leadership in driving customer growth, digital commerce, and distribution strategies in consumer goods. A certified ontological and leadership coach, he is also passionate about digital transformation through technology integration across value chains.
Anil Kumar SG said, “This is a pivotal moment for Samunnati. This elevation provides me the bandwidth to steer the organization’s long-term strategic vision and collaborate across the agri-ecosystem. With Badri’s appointment as Group CEO Designate, Samunnati will further strengthen its operational excellence and ability to scale farmer-centric solutions that enable growth and resilience for smallholder farmers.”
