Salt Brand Solutions announced the appointment of Sudeep Puthyathaya as the new Executive Creative Director. As Executive Creative Director, Sudeep will work closely with Executive Director Sagar Mahabaleshwarkar and Director Mahesh Chauhan.
Sudeep Puthyathaya comes with over 23 years of experience, has built iconic campaigns for some of India’s biggest brands, including Mercedes-Benz India, Taj Hotels, Volini, Royal Enfield, J&J, GSK India, and Citibank, among many others. His work is defined by a deep belief in human-centered narratives that drive both connection and recall.
Mahesh Chauhan (Mash), Director, Salt Brand Solutions, said, “This is a significant step towards further strengthening Salt’s creative leadership. He also added that with Sagar, Sudeep, and me coming together, it definitely will add great value to our clients, and this makes me truly excited for Salt 2.0.”
Sagar Mahabaleshwarkar, Executive Director, Salt Brand Solutions said, “Sudeep brings a deep understanding of storytelling that connects with real people. His craft in creating human insight-led narratives perfectly complements the creative force we are building at Salt.”
Sudeep Puthyathaya said, “I’ve always believed that the most powerful brands are built on stories that resonate at a human level. Salt’s culture of bold, insight-driven thinking is a perfect fit for the kind of work I want to create. I’m excited to collaborate with Mash and Sagar to craft narratives that strengthens brand narratives and leave a lasting impact.”
