Salt Brand Solutions announced the appointment of Sagar Mahabaleshwarkar as the new Executive Director. As Executive Director, Mahabaleshwarkar will lead Salt’s creative vision.
Salt said that Mahabaleshwarkar, a seasoned creative leader with a wealth of experience across India, Singapore, China, Vietnam, Malaysia, and Myanmar, brings a unique global perspective. With expertise spanning innovative ideas, mass media advertising, retail design and experiential concepts, Mahabaleshwarkar has a proven track record of delivering cutting-edge solutions for some of the world’s most recognised brands.
Mahesh Chauhan, Director, Salt Brand Solutions, said, “Sagar is the partner I have been looking for, for some time now! We have been friends for decades and have worked together in the past. We bring different strengths to the table to create an irresistible value proposition. Sagar’s coming on board adds great value to our clients and makes me truly excited for the Salt 2.0 journey in 2025.”
Mahabaleshwarkar said, “My first two innings with Mahesh at Ogilvy and Rediffusion built a powerful partnership that delivered iconic campaigns for Tata Safari, Sumo, Amaron Batteries, and Airtel. Over the years, we’ve developed a deep understanding of each other’s strengths, driven by a shared passion for creative excellence.”