Monks, the digital-first unitary brand of S4Capital, has appointed Niranjan Singh as Head of Media for India. He will work with Ketan Desai, managing director of Monks India, and Sandipan Bhattacharyya, India head – creative, as the company expands its end-to-end digital marketing capabilities in the region.
With over 18 years of experience across India and Southeast Asia, Singh has led media consulting, strategy, and transformation for brands such as P&G, FrieslandCampina, Colgate-Palmolive, GSK, LEGO, Amazon Prime Video, NIVEA, Mercedes-Benz, Kraft Heinz, and Electrolux. He previously held leadership positions at GroupM in India, Vietnam, and Indonesia, and most recently served as head of media for LEGO APAC and Amazon Prime Video SEA at IPG Initiative.
In his new role, Singh will lead Monks’ media practice in India, focusing on data-led innovation and integrated strategies to drive performance.
Fay Denis du Peage, SVP Media, Monks APAC, said, “We’re thrilled to welcome Niranjan to the team. His experience and leadership will bring immense value as we strengthen our media capabilities in India and across the region, helping our clients unlock new growth through data, technology, and innovation.”
Niranjan Singh, Head of Media, Monks India, said, “I’m excited to join Monks, the world’s leading AI agency. The opportunity in India is to harness AI not just as a tool for efficiency, but as a catalyst for growth. I’m excited to work with our team at Monks to build next-gen media solutions that blend AI-driven precision with human creativity.”
Ketan Desai, Managing Director of Monks India, said, “India is a critical growth market for Monks, with its scale, digital dynamism, and appetite for innovation. Niranjan’s expertise across India and Southeast Asia, along with his proven ability to drive transformation for global brands, makes him an ideal leader to strengthen our media practice in the region.”
