Rungta Tea has appointed Ivory Group, a Noida-based advertising and marketing agency, to manage its comprehensive digital marketing operations.
This collaboration aims to amplify the brand’s reach, with a focus on enhancing customer engagement, boosting sales, and creating compelling content that connects with the audience. Along with that, the partnership will focus on distributor acquisition, consumer engagement, and market expansion across six states.
Founded in 2001, Rungta Tea is a regional tea brand that operates primarily in North and East India. The company manufactures CTC tea and flavoured variants under its Real Gold and Real Gold Select brands.
Rungta Tea is scaling up across Bihar, Rajasthan, Uttar Pradesh, Uttarakhand, Jharkhand, and DelhiNCR – markets where it already enjoys a solid foothold.
Ivory Group, with its expertise in delivering innovative digital marketing solutions, will work closely with Rungta Tea to develop and execute tailored strategies for their social media management, content marketing, influencer partnerships, and seasonal campaigns.
The collaboration will include social media lead generation campaigns targeting distributor onboarding, collaborations with niche influencers across North & East India, and promotional campaigns for festive seasons, including Christmas and New Year.
Ivory Group will deploy its capabilities in Google Ads, Facebook and LinkedIn advertising, content marketing, and analytics to support Rungta Tea’s expansion objectives.
Peeyush Rungta, Marketing Head, Rungta Tea, said, “We have built a strong foundation in these markets, and now we need a digital partner to help us maximize our potential. Ivory Group’s experience in FMCG and e-commerce marketing will help us strengthen relationships with our existing trade partners, reach more consumers, and enhance our market position across these six states.”
Sriwant Wariz, Founder, Ivory Group, said, “We will work with Rungta Tea to develop campaigns that reinforce their market leadership and expand their distribution networks in their core geographies. The Indian tea market offers significant opportunities, and our approach will focus on performance marketing, targeted content, and measurable outcomes to support the brand’s expansion, deepen its consumer connections and support continued growth in these established markets.”
