RR Kabel, a manufacturer of wires and cables, announced its association as the Title Sponsor of the Prime Volleyball League powered by Scapia for the upcoming fourth edition of the tournament.
With this partnership, RR Kabel aims to extend its cultural presence beyond households and businesses, into the heart of sports fandom.
Kirti Kabra, Director, RR Global, said, “This is a historic partnership, and we are excited to be associated with RR Kabel Prime Volleyball League as its Title Sponsor. It’s a reflection of our commitment to contribute to the growth of one of India’s most exciting sports. Volleyball embodies energy, teamwork, and resilience—values that resonate strongly with our brand. Through this association, we hope to inspire young Indians to pursue their passion for sport and create a larger cultural movement around volleyball.”
Shishir Sharma, Chief Marketing Officer, RR Kabel, said, “At RR Kabel, we believe in building deeper connections with communities, and sport provides the perfect platform for that. Volleyball, with its fast-paced and dynamic nature, reflects the spirit of today’s India—ambitious, youthful, and forward-looking. Our title sponsorship of the RR Kabel Prime Volleyball League is not just a marketing investment, but a commitment to fuelling this spirit and engaging with fans across the country in a meaningful way.”
Tuhin Mishra, MD & Co-Founder, Baseline Ventures, said, “We are delighted to welcome RR Kabel as the Title Sponsor for the upcoming season. Their association reflects the growing commercial appeal of the league and the increasing interest from leading Indian brands. With RR Kabel coming on board, we are confident this partnership will help us enhance the scale and visibility of the Prime Volleyball League and create more opportunities for players, while further building the sport’s fan base across the country.”
Season 4 of the RR Kabel Prime Volleyball League, powered by Scapia, will kick off on October 2, 2025, in Hyderabad with an exciting opening clash between the host team, Hyderabad Black Hawks and Season 3 Champions Calicut Heroes. The tournament, running till October 26, will feature 10 teams, including new entrants Goa Guardians.
A total of 38 matches across 21 match days, including double-headers, will ensure high-voltage action for fans. The top four teams will advance to the Semi-finals on October 24, leading to the grand finale on October 26. Viewers can catch all the matches live on Sony Sports Network and the league’s official YouTube channel.
