QWEEN, a self-discovery experiential jewellery brand, has raised an investment of ₹1000 crore from global jewellery leader Rosy Blue and Japanese luxury jeweller Kashikey.
This comes after QWEEN secured seed funding from Kashikey, enabling early product development and the foundational phase of brand creation.
Founded in 2024 by Amit Kumar and Suyash Motarwar, QWEEN is a fine jewellery brand focused on self-discovery and experiential retail. QWEEN renews focus on what is real, rare, ethically sourced and entirely ALL NATURAL.
Its first self-discovery experiential retail store spanning 5,000 – 6,000 sq. ft is set to debut in Bangalore and Delhi. QWEEN aspires to reimagine jewellery for modern Indian women through purpose-led design, ethical craftsmanship, and a contemporary luxury experience while making the journey of buying fine, all-natural jewellery invitational and unintimidating.
QWEEN will introduce 20+ collections and 3,000+ SKUs featuring 100% natural diamonds, gemstones, gold, and silver jewellery. The assortment will include 7 distinctive colours of gold and 7 shades of natural diamonds, designed for both everyday wear and special occasions.
Manali Jayant Parekh, Director at Rosy Blue, said, “At Rosy Blue, evolution has always come through meaningful partnerships and a clear purpose. We see QWEEN as a high-growth, high-impact brand with the potential to scale up across India and beyond, built on meaningful experiences, modern retail and designs with a unique identity that truly connect with today’s modern women. The brand addresses a clear gap in the market, removing the intimidation often associated with jewellery shopping and replacing it with an experience that’s inviting, effortless, and encourages women to self-discover jewellery at their own pace. With QWEEN, we also want to empower women to be in charge of their shopping journey rather than being at the mercy of retail staff, as is often the case with traditional jewellery brands. This is enabled through thoughtful interventions such as open displays, a browser-friendly access card, and the QWEEN’s Passport, to name a few unique retail features planned for the brand. Our investment is being channelled into building these all-natural (including natural gemstones), high-quality jewellery pieces designed for the way modern women live and dress today.”
Hisao Kato, Chairman, Kashikey, said, “Kashikey is proud to partner with Rosy Blue in bringing QWEEN to India, a brand whose clarity of purpose and fresh approach sets it apart. For nearly a century, we have been guided by a pursuit of true beauty, authenticity, and harmony expressed through uncompromising craftsmanship and respect for natural gems. QWEEN mirrors this ethos with its mine-to-market promise, ethical sourcing, and conflict-free certification. This is not just the launch of a new brand but the beginning of a new way to experience jewellery in India. Our investment reflects a commitment to building something lasting, which is rooted in trust, innovation, and a shared vision to redefine modern luxury.”
