Good Game Group, a game publishing company, announced Indian cricketer Rishabh Pant as the global brand ambassador for Good Game, a global gaming reality show. The show combines elements of reality TV and competitive gaming to identify a global gaming celebrity.
Good Game Group Inc. is planning to invest a substantial sum of up to ₹100 crore per year to build and establish the show and has partnered with Spunnge Media Private Limited for the India rollout.
Good Game will debut in India through a leading OTT / Broadcast Partner and Good Game’s YouTube channel, supported by Indian and Global watch parties across various social media platforms.
Rishabh Pant said, “I am pleased to associate with Good Game, who are known for their exciting and pioneering work. I am looking forward to the show and hope to have fun during this journey. I wish the team all the best for their global rollout starting with India.”
Rai Cockfield, Founder of Good Game said, “We are honoured and thrilled to have Rishabh on-board as our first global ambassador. Rishabh is an icon in the world of sports and cricket, having proven himself to be a top performer in the world’s biggest and most high-pressure platforms. His distinguished personality, flair for the dramatic, and natural talent resonates with people across India and beyond. We look forward to Rishabh’s help in guiding and determining who is ready to take on the mantle of the next Gaming Superstar in India.”
Good Game is the first ‘as-live’ competitive reality TV program slated as Global Talent Competition for Gamers, Social Media Content Creators, and top Entertainers who will compete in a series of challenges related to gaming, entertainment, business and promotion skills to test their mettle as a future global entertainment Superstar.
The winner of the India show will win $100,000 in cash and prizes, in addition to a chance to compete against Asia-Pacific’s best Gamers in Good Game APAC. The show will be judged by leading celebrity judges across the gaming, sports and entertainment genre.
“The global gaming industry has surpassed 3.3 billion players, and generates more revenue than movies and TV combined. Good Game looks to tell the stories of the entertainers driving the rise of this phenomenon and bring gaming closer to the masses. With India having the world’s largest young population and over 550 million active gamers, the country was a natural first choice for us to begin the global rollout. Good Game activates brands through a combination of content, community and custom merchandise through their shop and subscription programs. Natural product integration is crucial to telling the brand story alongside the stories of the Gamers. Brands have responded tremendously and are excited to support Gamers through this one-of-a-kind opportunity at the intersection of content, community, and commerce,” Rai added.
