Indian cricketer Rinku Singh has joined BeastLife, a sports nutrition brand as an investor and brand ambassador. Rinku Singh has invested ₹1.9 crore in BeastLife, valuing the company at ₹120 crore.
Rinku chose to actively support its growth by investing in the company & using its platform to raise awareness about the importance of clean, reliable & effective supplements within the athlete community.
The funds will be used to expand BeastLife’s product line, enhance R&D, and scale distribution, with a focus on delivering high-quality, science-backed supplements tailored for athletes and fitness enthusiasts across India.
Rinku Singh said, “Impressed by the brand’s vision and the quality of its product range, Rinku chose to actively support BeastLife’s growth by using his platform to raise awareness about the importance of clean, reliable, and effective supplements within the athlete community. BeastLife stands for something bigger than just supplements. It’s about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand’s vision to make world-class sports nutrition accessible in India. That’s something I believe in deeply and am proud to support.”
Gaurav Taneja, Co-Founder of BeastLife, said, “Rinku embodies everything BeastLife stands for discipline, performance and authenticity. As someone who lives and breathes fitness, I understand how important it is to fuel the body with the right nutrition. With Rinku joining the BeastLife family, we’re not just adding a celebrated athlete to our corner, we’re reinforcing our commitment to building a brand that India’s fitness community can truly trust. This partnership is a big step in making science-backed, athlete-approved supplements a household name in the country.”
Raj Gupta, Co-founder and CEO of BeastLife, said, “Rinku’s belief in BeastLife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose and gives us even more momentum to push boundaries.”
Founded in 2023 by Gaurav Taneja and Raj Gupta, BeastLife is an Indian fitness brand that operates as an online platform selling sports nutrition and bodybuilding supplements. The startup emphasizes clean formulations, high-quality ingredients, and scientific validation as core principles of its brand.
BeastLife’s product suite includes science-backed supplements aimed at athletes and fitness-conscious consumers. Its flagship product, Pro Concentrate Whey Protein with Ultrasorb Tech, is formulated to enhance muscle recovery and overall athletic performance.
Within just over a year, the brand claims to have recorded ₹50 crore in gross merchandise value (GMV) and turned EBITDA-positive. Currently, it is on track to achieve an annual recurring revenue (ARR) of ₹80 crore, while keeping performance marketing spends efficiently capped at 15%.
