Reliance Consumer Products (RCPL), the fast-moving consumer goods arm of Reliance Retail, has announced the launch of its Campa Beverages brand in Sri Lanka, marking the brand’s first overseas foray.
The brand’s entry into Sri Lanka is supported by the strong market presence of Ceylon Cold Stores (manufacturer and distributor of the Elephant House brand), a subsidiary of the John Keells Group, with its established distribution reach and operational scale.
The partnership marks a new phase in the relationship between the two organizations and builds on their previous collaboration, which successfully launched Elephant House Beverages into the Indian market in February last year.
The Campa portfolio in Sri Lanka includes Campa Cola, Lemon, Orange, and the energy range featuring Campa NRG Gold Boost and Berry Kik, priced competitively at Rs. 100/- for 250ml bottles.
Since acquiring Campa Cola in 2022 and reintroducing it to Indian consumers in 2023, RCPL has revitalized a legacy brand that captured the imagination of generations in the 1970s and 1980s.
Ketan Mody, Executive Director at Reliance Consumer Products, said, “We are excited to enter the Sri Lankan market with our valued partner Elephant house Beverages. Campa is a heritage Indian brand founded more than 50 years ago that continues to enjoy the love of the consumers. We are investing for the long-term and see great potential for accelerated growth in the region. We have a track record of delivering innovative and global quality products at honest and affordable price points to customers. We are delighted to come together with our partner today to transform the beverage experience for consumers across Sri Lanka.”
“Campa Cola has multi-generational relevance and reignites a memory and prompts consumers to revisit and relive those cherished moments. Campa isn’t just a drink; it’s a revival of a legacy, a taste of India, and a celebration of the spirit of today’s youth. We’re confident it will introduce a new wave of fans to its refreshing taste across all consumers in Sri Lanka,” he adds.
Daminda Gamlath, President, John Keells Consumer Foods Sector, said, “We are proud to collaborate with leading global conglomerate Reliance Consumer Products to bring Campa Beverages to Sri Lanka. This partnership reflects our dedication to offering consumers high-quality, diverse beverage choices that are rooted in heritage. This strategic alliance not only expands our beverage portfolio but also reinforces our position as Dominant local player in the country’s competitive beverage market. We look forward to leveraging our robust distribution network and market expertise to establish Campa brand in Sri Lanka, just as it has been in India for generations.”
