Redington, a technology solutions provider, announced a strategic partnership with COUGAR Gaming under Red.Gaming, marking the brand’s first-ever presence in India.
With this partnership, it aims to unlock access to the full lineup of COUGAR Gaming’s cutting-edge gaming products, including high-performance PC components, gaming chairs, peripherals, and power supplies, to the rapidly growing Indian gaming market.
Redington’s exclusive go-to-market (GTM) partnership with COUGAR Gaming will support its vast distribution network and marketing expertise to firmly establish COUGAR Gaming’s brand presence across India. Redington will support COUGAR Gaming through a comprehensive set of marketing initiatives designed to engage the gaming community and channel partners, ensuring widespread accessibility and awareness.
Founded in 2007, COUGAR Gaming is a Taiwan-based globally leading brand that offers a range of gaming gear: from bleeding-edge PC components and peripherals to chairs, desks and tech lifestyle products, everything one needs to take gaming to the next level.
Raghu Ram, Senior Vice President, ESG, Redington, said, “Our partnership with COUGAR Gaming positions us strongly to unlock the next in the fast-evolving Indian gaming landscape. By bringing COUGAR Gaming’s innovative and comprehensive gaming lineup exclusively to India via Red.Gaming, we are enabling market reach, opening new revenue streams, and fostering continuous innovation. This collaboration exemplifies how Redington drives sustainable business expansion, strengthening our commitment to revolutionize gaming experiences across the country.”
Chandan Singh, Country Manager India, COUGAR Gaming, said, “India represents a vibrant and fast-growing market for gaming, and we are thrilled to officially enter this space with Redington as our exclusive partner. Together, we aim to build COUGAR Gaming’s brand presence and cater to the evolving needs of Indian gamers by offering innovative, high-quality products that push the boundaries of gaming experiences. We look forward to a successful collaboration that brings our unique philosophy of ‘In Pursuit of Different’ to India’s gaming community.”
