Recur Club, a debt marketplace for startups and SMEs has announced the launch of ₹150 crore fund to accelerate the growth of D2C Brands in the Quick Commerce Sector.
This initiative aims to provide growth and working capital for brands to acquire additional inventory or boost marketing efforts. This special fund targets loan disbursal within seven days.
Over the last three years, Recur Club has disbursed over ₹500 crores to D2C businesses, comprising 30% of its overall portfolio and spanning companies with revenues ranging from ₹1 crore to ₹300 crores.
Eklavya Gupta, CEO and Co-Founder of Recur Club commented on the launch, “The Indian quick commerce market is expected to expand at a CAGR of over 25% leading up to 2030, propelled by evolving consumer preferences towards speed and convenience. The D2C sector, which is anticipated to reach beyond $60 billion by 2027, is poised to drive this growth further. In recent months, we’ve seen a tripling in demand for debt financing, largely due to the burgeoning quick commerce sector outstripping traditional e-commerce. With more than half of the 300 consumer brands we’ve financed utilizing quick commerce platforms, it’s clear that these businesses are primarily investing in scaling inventory to keep pace with consumer demand and employing strategic marketing efforts.”
Recur Club is backed by marquee institutional investors like InfoEdge Ventures, Village Global, LC Nueva, and Titan Capital. Recur Club’s new fund underscores its commitment to supporting India’s entrepreneurial ecosystem, particularly within the D2C sector, paving the way for the next generation of innovation. This aligns with Recur Club’s broader strategy, previously outlined in FY 2024, to provide ₹2,000 crores in debt financing through ‘Recur Scale’ and an additional ₹1,000 crores through ‘Recur Swift’, enhancing its role in fostering strategic growth across the industry.
