Réal, a packaged fruit juice brand from Dabur India, has announced the expansion of its portfolio with the launch of its latest offering, ‘Réal Cheers’, a range of cocktail mixers.
Réal Cheers range includes four variants – Jamuntini, Green Apple Mojito Tonic Water, and Ginger Ale.
Réal Cheers mixers come in a convenient 250ml CAN format. Jamuntini, Green Apple Mojito priced at ₹99, and Ginger Ale, Tonic Water priced at ₹65, the 250ml CAN is available across major quick commerce platforms – Zepto, Swiggy Instamart, Big Basket, Blinkit and will soon be rolled out in retail channels as well.
The brand has also unveiled a new campaign, highlighting how Réal is strengthening its portfolio and bringing its expertise in high-quality beverages to the world of cocktails.
Mayank Kumar, Vice President – Marketing, Dabur India, said, “At Réal, our goal is to continually innovate and cater to the evolving preferences of our consumers. With this launch, Réal continues to strengthen its position in the beverage category. The introduction of Réal Cheers not only broadens our product portfolio but also meets the changing consumer taste and preferences and will definitely connect with new modern consumers particularly millennials and Gen Z.”
Monisha Prasher, G.M. Marketing – Foods, Dabur India, said, “With launch of Réal Cheers, we are excited to bring our signature quality and taste expertise to the world of cocktail mixers. Our mixers are designed to be versatile, easy to use and most importantly, delicious. Réal Cheers provide the perfect blend of convenience, quality and taste to elevate your cocktails.”
