Ranveer Singh has co-founded SuperYou, a protein food and supplement brand powered by fermented yeast protein technology, with Nikunj Biyani.
The brand’s first offering is protein wafer bars, which come in four flavours: chocolate, choco-peanut butter, strawberry crème, and an unexpected cheese variant. These wafer bars combine 10g of protein with the indulgence of chocolate and no added sugar, making them both nutritious and enjoyable.
SuperYou was co-founded within Think9 Consumer, a venture builder firm focusing on transforming powerful consumer ideas into authentic, profitable and experience-led, digital-native brands and platforms. Looking ahead, SuperYou plans to expand its range with more innovative products, further solidifying its role as a leader in the protein foods and supplements space.
“I’ve been a fitness enthusiast my entire life and wanted to convert this passion into something larger that I can share with everyone. I truly believe that protein is an essential macronutrient for everybody and with our busy lifestyle, we struggle to get the required quantity. That’s exactly why I wanted to create something that is an extension of my own beliefs and enable protein consumption in simple and affordable yet effective ways for Indian Consumers,” shared co-founder Ranveer Singh.
Singh added, “With SuperYou, I’m bringing a part of my own journey to everyone. I’ve always believed that power and unstoppable energy come from within, but sometimes, you need that extra boost. That’s what SuperYou is about: it’s that push, that charge in a bar that everyone can access. We’ve created something unique-something that’s as fun and bold as it is good for you. With SuperYou, I wanted to break the mould of what a protein bar should be, so we’ve given it personality, flavours that excite, and a lightness that fits into anyone’s lifestyle. Get ready, because SuperYou is here to power up your world.”
Nikunj Biyani said, “As an Icon, Ranveer Singh embodies the idea of living life to Its fullest – no holding back – and that’s what SuperYou is all about! It’s not just about the protein, it’s about how a healthy, strong body allows you to do what your mind wishes to!”
“SuperYou is on a mission to fuel India’s protein game, with a planned investment of Rs 40-50 crore over the next 18-24 months. This push is all about bringing more accessible, innovative protein options to the market, with a bold target of hitting Rs 500 crore in revenue over the next five years. SuperYou isn’t just thinking big—it’s aiming to set new standards and make protein-powered living a way of life across the country,” Nikunj Biyani added.
