Ralph Lauren Fragrances announced Indian cricketer Jasprit Bumrah as its new Polo 67 ambassador for India.
The new partnership celebrates the power of dedication through determination and discipline, featuring the cricket legend in the highly anticipated Polo 67 fragrance campaign. Reigniting the POLO fragrance franchise, the new scent brings an athletic spirit to the iconic collection.
Exclusively crafted by master perfumer Marie Salamagne, POLO EST. 67 EAU DE PARFUM embodies a warm woody scent with a unique blend of fresh and fruity notes, including pineapple, cedarwood and benzoin.
Charles-Alexandre Boczmak, General Manager of L’Oréal International Distribution SAPMENA, said, “Jasprit’s journey of perseverance and discipline, and his role as an inspiration to millions, make him the ideal partner to represent Polo 67. His persona perfectly reflects the timeless yet vibrant and contemporary vision that Ralph Lauren Fragrances embodies.”
Jasprit Bumrah said, “Ralph Lauren has always symbolized timeless elegance and authentic individuality. As a brand I’ve always admired and dreamed of working with, it was an honor to collaborate with them – and no less, on a fragrance campaign that’s centered around designing your dreams through determination and grit. That is a message that really resonates with me in my cricket career and in my life.”
