R for Rabbit, a baby products brand, has raised $27 million in its Series B funding round led by Filter Capital and 3one4 Capital.
The round saw a mix of primary and secondary transactions, facilitating a successful exit for early investor Xponentia Capital, a private equity firm that had invested about $4.5 million (about ₹40 crore) in the firm in 2021.
Founded in 2014 by husband-wife duo Kunal and Kinjal Popat, R for Rabbit offers a wide range of innovative baby products backed by research, adhering to international quality and safety standards at accessible price points.
The product range of the brand spans across key categories like high-chairs, beddings, strollers, car seats, nursery range, ride-ons, orapple toys, feeding range and more.
The brand caters to a pan-India audience via a strong online presence through various digital platforms like the company website, Amazon, Flipkart, FirstCry, Mothercare, Croma, etc. The company also has more than 2000 channel partners in the offline market across India.
In recent years, the brand has delivered a revenue CAGR of over 35% since FY21, with its annual run rate (ARR) for FY25 exceeding $30 million. Its organic traffic is almost 45% along with a 10 million reach through social channels, and a Net Promoter Score (NPS) of 80+.
Kunal Popat, Founder and CEO, R for Rabbit, said, “India’s baby care industry is on a strong upward curve. With rising disposable incomes and discerning parents seeking uncompromised safety and quality, the market is ripe for brands that can deliver on those expectations. We’re proud that R for Rabbit has built a strong foundation of trust from day one with Parents. This capital will help us double down on innovation, reach, and customer experience as we enter our next growth chapter. We are grateful to Xponentia for their invaluable support and are excited to partner with Filter Capital and 3one4 Capital, who share our vision of reshaping modern parenting.”
Kinjal Popat, Co-founder and Director, R for Rabbit, said, “As a mother myself, I deeply understand the expectations parents have from baby products. Our proposition of safe, stylish, and thoughtfully engineered products stems from that emotional connection. We aren’t just building a business—we are creating trusted parenting solutions for millions of families.”
Sumit Sinha, Co-founder and Managing Partner, Filter Capital, said, “We are bullish on the long-term potential of the baby care category in India. R for Rabbit stands out with its strong product innovation, high customer delight, and robust growth metrics. We are excited to back a profitable, fast-scaling consumer brand that has already proven its ability to build deep trust with customers.”
Anurag Ramdasan, 3one4 Capital, said, “At 3one4 Capital, we were seeking high-impact consumer brands with category leadership and scalability. R for Rabbit aligns perfectly with this vision, and we are proud to partner with them on this journey.”
Rahul Bahri, Xponentia Capital, said, “Our journey with R for Rabbit has been one of strong partnership and sustained growth. We are proud of what the team has achieved and confident that the new investors will help propel the brand to greater heights.”
