Qatar Airways has become the official airline partner of the world’s most prestigious club competition, the UEFA Champions League, in a deal that runs until 2030. A dedicated partner of UEFA’s men’s national team competitions including UEFA EURO 2020, UEFA EURO 2024, the UEFA Nations League and the UEFA European Under-21 Championship, the agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League.
The agreement is understood to be worth as much as €490 million ($545 million) to €500 million overall to the confederation. At around €80 million to €85 million per season, the airline is paying marginally more than second- to middle-tier sponsors like Crypto.com and Mastercard in this cycle.
This new partnership underscores Qatar Airways’ dedication to delivering world-class service and creating memorable experiences for football fans in Europe and across the globe, while also aligning with its commitment to connecting the world with Europe, serving over 50 destinations from its home and hub at Hamad International Airport in Doha.
Through this collaboration, fans can look forward to exclusive promotions and discounts, bespoke travel solutions via Hamad International Airport in Doha and unique experiences and travel packages available through the Qatar Airways Privilege Club Collection. Qatar Airways will also benefit from brand exposure across in-game perimeter LED boards, media interview backdrops and broadcast sponsorship.
UEFA president Aleksander Čeferin said, “Qatar Airways and UEFA are united in their passion for sports and global business excellence. This shared commitment is the foundation of our long-lasting partnership as we strive to provide football fans worldwide with exceptional experiences. We are delighted to expand our partnership to another level as we embark on a new era of the UEFA Champions League.”
Engr. Badr Mohammed Al-Meer, Qatar Airways Group chief executive officer, said, “We are thrilled to join forces with UEFA. As the Official Airline Partner of the UEFA Champions League, Qatar Airways is dedicated to transporting thousands of fans to this esteemed competition. Our partnership with the UEFA Champions League not only strengthens our connection with Europe but also aligns perfectly with our vision of fostering unity and celebrating excellence. This partnership highlights our commitment to connecting people worldwide through our network of over 170 destinations while supporting this remarkable tournament.”
Qatar Airways joins BET365, Crypto.com, FedEx, Heineken, Just Eat Takeaway.com, Mastercard, PepsiCo and PlayStation as sponsors of the UEFA Champions League.
