Puranique Spirits, a global premium beverage industry, has forayed into the Indian market with the launch of its two signature products, Puranique Vodka and Puranique VSOP Cognac.
Puranique’s India expansion will eventually span five key categories: Cognac, Gin, Rum, Vodka, and an Artisan Craft Spirits range, all carefully crafted to cater to discerning Indian consumers.
Puranique Spirits also announced the appointment of veteran actor and filmmaker Mahesh Manjrekar as brand ambassador.
Anoop Mohan, Promoter & CEO, Puranique Spirits India, said, “India is at the heart of the global premium spirits growth story. Consumers here are not just looking for a drink, but for an experience that is authentic, refined, and world-class. As India and the UK forge a deeper trade alliance, the timing couldn’t be more perfect to bring our European portfolio to Indian shores. Tonight marks not just the launch of a brand, but the beginning of a cultural bridge between French and Scottish craftsmanship and India’s growing love for fine taste.”
Rahul Puranik, Chairman, Puranique Spirits, said, “For over two decades, our distilleries in France and Scotland have been producing award-winning spirits that are now enjoyed in 18 countries across the world. Bringing them to India feels like a natural progression in our journey. With our vodka and Cognac now available, and plans to introduce the full portfolio by 2026, we are excited to build a complete premium spirits ecosystem in India.”
Viren Moholkar, Country Head, India, Puranique Spirits, said, “Our entry into India is not just about introducing two products; it’s the beginning of a larger portfolio that will see 24 premium offerings across categories by the end of next year. With vodka and Cognac leading the way, each product in our portfolio has been carefully crafted to deliver authenticity and unmatched quality. This breadth gives real weight to our vision of making Puranique a name synonymous with luxury and world-class experiences in India.”
Mahesh Manjrekar said, “For me, Puranique represents everything that defines a truly premium spirit—heritage, craftsmanship, and refinement. It’s a brand that doesn’t just create beverages, it creates experiences. I’m proud to be associated with a name that is bringing global excellence to India and raising the bar for what luxury in spirits should mean here.”
