Publicis Groupe India announced the launch of its content studio, a facility designed to create personalised, localised, and platform-ready content at unprecedented scale, speed, and cultural relevance.
The studio promises to transform content from a creative output into a strategic business driver for brands navigating today’s always-on, platform-led marketing environment.
Purpose-built for the evolving needs of modern marketers, the new studio integrates advanced AI capabilities, agile production workflows, and top-tier creative talent to help brands respond in real time to cultural moments, regional nuances, and shifting consumer trends. By combining technology, data, and human creativity, Publicis aims to move beyond simple “content at scale” to deliver “content with relevance.”
The India studio joins Publicis Production’s global network of 52 studios across Bogotá, New York, London, Paris, Shanghai, Warsaw and more, enabling seamless international collaboration. Equipped with cutting-edge editing suites, CGI workstations, and generative AI tools, it offers a full suite of post-production services to complement Prodigious India’s existing production capabilities.
Through systems like LucidLink and advanced data asset management, the studio connects with Publicis’ global ecosystem, ensuring real-time collaboration across markets.
The facility is built to deliver both high-end production and agile, scalable content solutions—from influencer-driven campaigns to multi-market product launches. Its portfolio already spans thousands of assets worldwide, including product demos for Southeast Asia, festive campaigns in Australia, and influencer-led content in the U.S.
By combining AI, creativity, and agility, Publicis Groupe India’s new content studio sets a new benchmark for the region’s production industry. From beauty and automotive to FMCG and tech, brands can now leverage real-time, data-driven insights to create content that is not only visually compelling but also strategically aligned to drive measurable business impact.
Anupriya Acharya, CEO – Publicis Groupe South Asia, said, “Marketers today aren’t short on data or ideas. What they need is the ability to turn those insights into powerful, relevant content—faster than ever before. This studio does exactly that. It brings together creativity, technology and scale to act as a true growth engine for our clients.”
Rajdeepak Das, CCO, Publicis Groupe South Asia, said, “With the launch of our world-class content studio, we now house creative, production, and technology under one roof. This is creativity powered by craft and fuelled by data, ready to meet the pace of culture and deliver real impact for our clients.”
Varun Shah, Managing Partner – Publicis Production, said, “Production is no longer the final step; it’s the creative engine that connects strategy, media, technology, and commerce. Today, it’s not just about producing more content, it’s about producing intelligent content—tailored to the right audience, platform, and cultural moment.”
