Pronto, a real-time household help platform, has raised $11 million in its Series A funding round co-led by General Catalyst and Glade Brook Capital, with continued participation from Bain Capital Ventures (BCV).
The fresh funds raised will be used to onboard and train an additional 10,000 professionals, invest in quality‑assurance systems, and roll out its real‑time operations technology that powers Pronto’s shift‑based model.
Founded in 2024 by Anjali Sardana, Pronto is an on-demand household help platform. Pronto connects households with trained professionals for cleaning, laundry, utensil washing, and basic meal preparation. It operates on a shift-based model, enabling 10-minute fulfilment, while offering workers guaranteed shifts and higher earnings.
The company plans to expand into Mumbai, Bengaluru, and other metro cities in the next 12–18 months, establishing micro‑hubs across key residential clusters to guarantee sub‑10‑minute fulfillment at scale.
Anjali Sardana, Founder & CEO of Pronto, said, “Pronto is not just another app — it’s architecting an entirely new layer of urban infrastructure for household help. We’re tackling a sector that has remained unstructured and unreliable for decades by offering instant, vetted help through a shift‑based model that elevates worker earnings and service trust. With this funding, we’ll deepen operations, build workforce resilience, and prove that household help can scale as a high-frequency utility in India’s most time‑strapped cities.”
Neeraj Arora, Managing Director at General Catalyst, said, “Pronto is creating something novel for India: an infrastructure layer for domestic help that brings structure to traditionally informal markets. Anjali demonstrates the obsessive focus, clarity of thought, and large-scale vision with urgency that defines what we believe to be exceptional founders. This shift-based model creates predictable incomes for workers while delivering reliability for households, representing the infrastructure-building companies we back: those creating new economic frameworks across India’s expanding urban centers.”
Paul Hudson, Founder & CIO at Glade Brook Capital, said, “Pronto’s execution across product and growth is exceptional. Anjali and the Pronto team are building stakeholder trust and customer delight through operational excellence and speed. Pronto is not another home-help app – it’s rapidly becoming a consumer infrastructure platform that delivers meaningful work opportunities and helps meet the daily needs of urban families.”
Ajay Agarwal, Partner, Bain Capital Ventures, said, “When we first invested in Pronto at the seed stage, we saw a rare chance to formalize a service millions depend on, yet few had reimagined. In just a few months, Anjali and team have proven that this model can scale, delivering high‑frequency, real‑time help to households while elevating incomes for workers. Our continued support reflects our belief that Pronto is defining a new category of urban utility for India.”
