The second season of the Pro Panja League is off to an electrifying start at the Atal Bihari Vajpayee Training Centre for Disability Sports, and the organisers have strengthened their presence with an impressive line-up of partners to take the arm-wrestling sport deeper into the Indian mainstream.
Nikon India, Red FM, Care Hospitals, Sharma Service Security Agency Gwalior, Sports India Show, Sports Room, Sony Sports Network, Doordarshan, Fancode, SWEN, Sportvot, Mera Hoardings and SSEN have come on board as official partners, alongside the league’s mobility partner, the legendary Royal Enfield Bullet.
Nikon India joins the league as its Official Camera Partner, bringing its renowned expertise in imaging to capture the sport’s most intense moments. From the gripping action at the table to the candid behind-the-scenes interactions, Nikon’s advanced technology will elevate the league’s visual storytelling across broadcast and digital platforms.
Red FM, the league’s Official Radio Partner, will amplify the excitement off the table. Leveraging its vibrant and youthful programming, the station will engage fans through exclusive interviews, fun segments, and insider updates, creating a powerful connection with audiences across the country.
Sports and entertainment platform SSEN, Sony Sports Network, Doordarshan, Fancode, Sportvot, Sports India Show, Sports Room and outdoor advertising company Mera Hoardings also strengthen the league’s partnership roster, as they expand its visibility both on-ground, on television and online.
Additionally, Care Hospitals joins as a medical partner, while Sharma Service Security Agency Gwalior, comes on board as Security partner and SWEN as organising partner.
Parvinn Dabass, Co-Founder, Pro Panja League, said, “We are thrilled to welcome such iconic brands to the Pro Panja League family. Their support reflects the growing appeal of arm wrestling in India and underscores the league’s potential to connect with new audiences across the country.”
Preeti Jhangiani, Co-Founder, Pro Panja League, said, “We are delighted to see the trust our partners have placed in us as we work to bring arm-wrestling into the Indian mainstream. We look forward to building meaningful partnerships that will help the league grow stronger with each season.”
Sajjan Kumar -MD Nikon India said, “We are excited to partner with the Pro Panja League as its Official Camera Partner. Arm-wrestling is a sport that almost everyone has tried with friends for fun, but seeing it take shape as a professional league is truly inspiring. With so much talent emerging, we are proud to use our advanced technology to capture the power and raw emotion of the sport.”
Nisha Narayanan, Director & COO, RED FM & Magic FM, said, “India’s sporting landscape is ever-evolving, with new formats and fresh stories taking centre stage. Arm-wrestling is one such sport that resonates deeply with people across India, and it’s exciting to witness its rise in a professional format. At Red FM, we’ve always believed in championing such narratives. Our continued partnership with the Pro Panja League for a second season is a tribute to that spirit. We’re thrilled to bring this celebration of grit, strength, and the growing pulse of Indian sport to listeners across the country.”
