Primebook India, a full-stack tech brand in India, has closed FY2024–25 on a high note, achieving an Annual Revenue Run Rate (ARR) of ₹62 crore.
A standout fourth quarter contributed ₹15.6 crore to the company’s topline, driven by increased demand, platform scale, and enhanced funnel performance.
With over 60,000 units sold in FY2024–25, Primebook achieved significant milestones across operations, marketing, and product development. The brand’s Amazon Marketplace performance was a standout, with annual recurring revenue (ARR) scaling to over ₹12 crore within 12 months, reflecting growing consumer confidence in Primebook’s laptops. Operational excellence ensured that the return rate remained consistently low at 3–4%, underscoring strong post-sales satisfaction and healthy unit economics.
Marketing efficiency also reached new highs, with April 2025 marking the lowest customer acquisition cost (CAC) to date. Additionally, the average selling price (ASP) steadily increased through strategic product positioning and an enhanced perception of value.
Primebook claimed to have carved out a 5% market share in the under ₹20,000 laptop segment in the last two years, showing a YoY growth of 2x.
Founded in 2018 by Chitranshu Mahant and Aman Verma, Primebook India is an Android-led full-stack tech brand that offers affordable, smart laptops to students, especially in Tier 2 and Tier 3 cities in India.
By integrating the openness of Android with the practicality of a laptop, Primebook delivers a new computing model. It’s purpose-built for students, independent learners, creators, coders, freelancers, and first-time professionals seeking smart, cost-effective laptops.
PrimeOS brings a true desktop experience with multi-window multitasking, native support for Android apps, and a key mapping feature to map touch gestures on keyboard keys (for using touch-intensive apps), unlocking seamless productivity, skill-building, and digital exploration.
Recently, Primebook also raised $2 million in a pre-Series A funding round, a mix of equity and debt from Inflection Point Ventures (IPV), Auxano Capital and NexG Devices, along with angel investors including Rikant Pittie, Co-founder and CEO of EaseMyTrip, and Bhavesh Gupta, former COO of Paytm.
Primebook also onboarded Bhavesh Gupta onto its Advisory Board and appointed Tathagata Ray as Creative Director.
Chitranshu Mahant, Co-founder and CEO of Primebook, said, “FY2024–25 has been one for the records. The strong adoption of the product has validated our belief in the need for cost-effective and seamless computing. With 60,000+ laptops in the hands of learners and professionals across the country, along with a growing ecosystem around PrimeOS, we are keen to carry forth this momentum onto its next phase of growth.”
Aman Verma, CMO and Co-founder of Primebook, said, “This was a year in which numbers alone could not tell the story of growth; it was also a year in which the company deepened its engagement with the users. The present generation needs technology that is powerful, practical, and accessible. At Primebook, we have crafted a brand that stands for these very aspirations. With growth, we aim to provide not merely devices but full-stack experiences that are distinctively Indian and globally relevant.”
