Primebook, an Android laptop brand, has raised $2 million in a pre-Series A funding round, a mix of equity and debt. The round saw participation from Inflection Point Ventures (IPV), Auxano Capital and NexG Devices along with angel investors including Rikant Pittie, Co-founder and CEO of EaseMyTrip, and Bhavesh Gupta, former COO of Paytm.
The fresh funds raised will be used for R&D and product innovation, brand development & awareness, and business growth.
The latest funding follows $1 million in a seed round raised in December 2022, co-led by Kundan Group, Brindavan Group and Infotel Business Solution. The brand was also featured on Shark Tank India Season 2, where it secured ₹75 lakh investment from Aman Gupta and Peyush Bansal.
Founded in 2018 by Chitranshu Mahant and Aman Verma, Primebook offers affordable, smart laptops to students, especially in Tier 2 and Tier 3 cities in India.
The company plans to improve PrimeOS, with added features like enhanced multitasking, AI capabilities and cloud PC integration. The company also aims to optimise device efficiency, speed and battery performance while maintaining affordability.
In addition to R&D, Primebook plans to boost brand development efforts. This includes revamping its visual identity to resonate with Gen Z, launching a digital campaign that integrates brand storytelling and performance marketing, and creating platform-specific content across social media and e-commerce sites like Instagram, YouTube, Flipkart and Amazon. The company intends to establish kiosks across various locations in India and organize tech events to increase visibility.
Further plans include expanding its institutional sales channels and enhancing after-sales service infrastructure. Primebook also aims to launch new products in the coming months.
Primebook claims to have carved out a 5% market share in the under Rs 20,000 laptop segment in the last two years, showing a YoY growth of 2x.
Chitranshu Mahant, CEO of Primebook, said, “We’re excited about the new chapter in our journey, and we are extremely thankful to our investors for their faith and backing. Furthermore, this investment enables us to put more resources toward product development, scale our operations, and reach millions more households in India. Thanks to our proprietary blend of affordable innovation and advanced technology, Primebook is on its way to becoming the preferred brand for students, professionals, and families.”
Ankur Mittal, Co-Founder, IPV, said, “As of 2025, India still faces challenges like limited access to affordable laptops, poor connectivity in remote areas, and the need for localised, student-friendly tech. Primebook addresses these issues with low-cost devices offering 4G connectivity, an Android-based user-friendly desktop interface, and features like parental controls. The devices are assembled in India by PLI-approved manufacturers. Primebook is focused on empowering the next generation of students, especially those from Tier 2 and Tier 3 cities, creating a huge market for itself.”
Harmeet Bindra, CEO & Founder, Leixer Resources, said, “To me, the success of the venture lies in the enormity of the problem we are trying to solve and the capability of the founders to address it. In Chitranshu & Aman, I found the clarity to make a true difference in the experience for the customers of Primebook and founders who knew that if they came up with a stumbling block that was hard to cross, they would find a way around it. I am confident that the Primebook team will be a winner.”
“Investing in a founder is all about what value adds & difference one is making in the ecosystem. The Primebook team has been at the forefront of making a difference over the past years. The resilience, never-say-die attitude, hustle, and more importantly, the ability & willingness to hear have been consistent. The business & team is poised to go to the next level of growth,” Auxano Capital said in a statement.
Bhavesh Gupta, Ex-COO, Paytm, said, “Investing in Primebook meant investing in the ever-expanding personal computing industry that’s certain to turn hybrid over the next ten years, where consumers would use advanced applications and software on cost-effective hardware via the cloud. Primebook’s continuous innovation in this regard and the founders’ resilience are what drove the funding decision. I am confident that the Primebook India team would reach its heights.”
