The Public Relations Council of India (PRCI), a platform for communications and reputation management professionals, has appointed Baldev Raj, Founder and CEO of Prius Communications, as the Vice Chairman of its Delhi Chapter.
Baldev’s career spans over 25 years across healthcare, finance and banking, startup, technology, education, infrastructure, public policy communication, and development sectors. As the Founder and CEO of Prius Communications, he has built an integrated communications firm with 12+ offices, 80+ partner networks, and over 2,000 campaigns across various industries.
In addition to his entrepreneurial role, Baldev has contributed to India’s communication discourse. He has spoken at over 2,000 platforms, authored more than 1,800 thought pieces, and mentored over 5,000 professionals and students.
M. B. Jayaram, Chief Mentor and Chairman Emeritus, PRCI, said, “As communication moves closer to the centre of decision-making — whether in governance, healthcare, business, or public life — PRCI needs leaders who understand the full arc of this responsibility. Baldev has worked at the intersection of these spaces for more than two decades. He has built teams, institutions, and systems that place credibility and strategic rigour at the forefront.”
Jayaram added, “What stood out for us is not just the scale of his experience, but the consistency with which he has contributed to the profession — mentoring young professionals, guiding organisations through complex communication challenges, and advocating for higher standards of practice. We see his appointment as an important step in strengthening PRCI’s Delhi Chapter and accelerating our mission to develop communicators who can operate confidently in an increasingly complex communication environment.”
Baldev Raj, Vice Chairman, PRCI Delhi Chapter, said, “I am pleased to take on this responsibility and grateful for the trust PRCI has placed in me. This is an important moment for our profession. The expectations from communication — whether from the public, from institutions, or from industry — have grown significantly. I look forward to working with the Delhi Chapter to build programmes that strengthen professional capability, deepen cross-sector dialogue, and prepare young communicators for a landscape that demands both precision and purpose. I am committed to contributing meaningfully to PRCI’s growth and to the development of a more responsible communication ecosystem.”
