Police, a lifestyle brand has onboarded Indian cricketer KL Rahul as its brand ambassador. Over the course of this two-year partnership, he will represent the brand across India and the Middle East regions.
Owned by the De Rigo Group, Police Watches has been in the Indian market with the strength of Titan Company retailing and marketing prowess.
The brand also launched a campaign featuring KL Rahul in a video available on various platforms, offering a fresh, localized take on the brand’s “Audacity Wanted” concept.
Known for its timeless designs and fearless attitude, Police has built a legacy of encouraging individuals to step outside their comfort zones and embrace their true selves.
Barbara De Rigo, Chief Marketing Officer of the De Rigo Group, said, “KL Rahul is an embodiment of everything Police stand for—determination, confidence, and an unwavering sense of individuality. His passion for his sport and his unique personal style makes him a standout figure both in the world of cricket and fashion. His partnership with Police showcases a shared vision of pushing boundaries, embracing individuality, and inspiring confidence. The partnership with KL Rahul marks another chapter in the brand’s journey to connect with global audiences who seek more than just eyewear—they seek a lifestyle.”
KL Rahul, said, “Being appointed as the brand ambassador for Police is an exciting opportunity. I’m thrilled to join forces with a brand that champions authenticity and inspires everyone to express themselves fearlessly. Police represent innovation and boldness, qualities I deeply connect with. Together, we aspire to encourage people to embrace their uniqueness and make a statement in every aspect of life.”