PointAI (previously Try ND Buy), a deep-tech company specializing in Artificial Intelligence (AI) and Computer Vision, has raised ₹47 crore ($5.3 million) in a pre-Series A funding round led by Yali Capital, Lip-Bu Tan (Chairman, Walden International) and Tremis Capital.
The company has raised overall ~10 million in funding.
The fresh funds raised will be used to accelerate product innovation, expand its market presence, and strengthen its technological capabilities.
Founded in 2018 by Nitin Vats, PointAI (previously Try ND Buy) is an AI-Powered E-Commerce with Interactive Virtual Try-On company revolutionizing the online shopping experience through its cutting-edge virtual try-on solutions.
The PointAI platform allows e-commerce companies, brands, and small sellers to create catalog images and videos, offer fitting and recommendation solutions, and build 3D, AI-based agentic shopping and virtual sales assistants, all in an automated manner. Brands and e-commerce companies can onboard the PointAI platform to access its complete suite of products.
PointAI’s technology delivers a 100% real-store shopping experience for online customers, allowing users to virtually try on products, mix and match, and even interact with a virtual salesperson in real time. Unlike conventional generative AI models, PointAI’s platform can generate high-precision media outputs, including images, videos, and 3D assets, with B2B-grade accuracy, using significantly lower GPU resources and shorter processing times. Each media file can be rendered within 1–2 seconds, compared to several minutes required by traditional models, at a cost up to 90% lower than popular GenAI-based alternatives.
PointAI’s investors include Vijay Shekhar Sharma (Founder & CEO, PayTM) and Vinod Sood (Co-Founder, Hughes Systique). The company is headquartered in Noida with overall ~10 million in funding.
The company’s client portfolio includes industry leaders such as Amazon SPN, Flipkart, Myntra, and most recently, Rakuten (Japan).
The company recently rebranded from Try ND Buy to PointAI to reflect its core technological foundation, a proprietary parallel AI architecture developed entirely in-house by its team of scientists and backed by 70+ global patents.
Nitin Vats, Founder and CEO, PointAI, said, “Our transformation from Try ND Buy to PointAI marks a new chapter in our journey to redefine how people experience products and services online. At PointAI, we are building next-generation, simulation-based AI models that deliver accuracy and speed enabling instant, hyper-realistic experiences that bridge the gap between physical and digital retail. Yali Capital’s investment reinforces our vision and fuels our mission to push the frontiers of AI and computer vision for the global e-commerce industry.”
Ganapathy Subramaniam, Founder and Managing Partner of Yali Capital, said, “We are excited to partner with PointAI, a company that exemplifies solid scientific rigor and a strong deep-tech foundation. With innovative solutions and a growing client base, they are well-positioned for significant growth, and we look forward to supporting their journey.”
Lip-Bu Tan, Chairman, Walden International, said, “India’s deep-tech ecosystem is advancing steadily, and PointAI’s work in AI and computer vision represents a promising contribution backed by strong intellectual property. I’m excited to join the investors supporting PointAI alongside Yali Capital.”
