PlaySuper, a gaming commerce company, has raised $500,000 in a seed funding round led by IAN Angel Fund and 100X.VC. Prominent angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, also participated in the round.
The funds raised will be used to accelerate product development, expand market reach, and strengthen hiring. PlaySuper is set to launch its next-gen, hyper-personalized in-game store, allowing seamless integration without requiring updates.
The company also plans to expand into Southeast Asia (SEA) within six months, followed by MENA and LATAM. Additionally, it will bring in a world-class Product Head and expand its B2B partnerships team to onboard more gaming studios.
Shouradeep Chakraborty, Co-founder & COO, PlaySuper, said, “Gaming is the largest form of entertainment today, yet mobile game retention remains an unsolved problem. At PlaySuper, we’re flipping the script—gamers don’t just play for fun, they play to shop. With this funding, we’re doubling down on product innovation and strategic partnerships to make in-game commerce mainstream. The future of gaming is interactive, rewarding, and commerce-driven, and PlaySuper is leading that change.”
Padmaja Ruparel, Co-founder, IAN Group, said, “The gaming industry in India is growing, retention and monetization continue to be major obstacles. PlaySuper is setting the standard for a new business model that combines gaming and commerce in a way that benefits both developers and players. We are confident in the founding team’s capacity to spearhead this change due to their extensive industry knowledge and execution skills.”
Founded in April 2024 by Shouradeep Chakraborty, Upamanyu Chatterjee and Abhir Das, PlaySuper is a gaming commerce company, that enables gamers to shop inside their mobile games while playing.
Shouradeep and Upamanyu previously co-founded LectureNotes, an edtech platform that raised $2.5 million in 2022.
The company is transforming the mobile gaming landscape by seamlessly integrating real-world shopping experiences within mobile games.
Over the next year, the company plans on launching its in-game store, scaling its reach into new markets, and deepening its collaborations with game developers.
