PlaySuper, a gaming commerce platform that embeds real-world rewards directly into games, has raised $1 million in its seed funding round led by Singapore-based gaming VC Chimera. The round also saw participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Meta’s Managing Director for APAC Emerging Markets.
The funds raised will be used to expand its rewards-as-a-service model across India and Southeast Asia.
Founded in 2024 by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO), PlaySuper is a gaming commerce platform that embeds real-world rewards directly inside mobile games, helping free-to-play and skill-based titles unlock sustainable monetization without disrupting gameplay.
PlaySuper enables players to earn branded rewards – from gift cards to consumer products- while they play, driving higher retention and engagement for studios.
The platform has already crossed $350,000 in monthly GMV, with early partners reporting significant improvements in user retention and monetization.
Abhir Das, Co-founder & CBO, PlaySuper, said, “Gaming in India and Southeast Asia is at an inflection point. Ads and cash incentives are no longer enough. With PlaySuper, every gaming session becomes a chance to win something aspirational and real, which keeps users engaged while driving commerce at scale.”
Krish Anurag, General Partner at Chimera, said, “We see gaming commerce as the next big monetization unlock for emerging markets. PlaySuper has built a category-defining solution that sits at the intersection of gaming, brands, and consumer behavior. Their early traction proves the model, and we believe they are well-positioned to become the backbone of monetization for free-to-play and skill-based games across India and SEA.”
