playR, a premium sportswear brand, has been announced as the Official Kitting and Merchandise Partner of the UP Yoddhas for the 12th edition of the Pro Kabaddi League (PKL 2025).
The new kits, unveiled under the evocative theme “Passion in every thread, elegance in every color,” will embody the power, resilience, and pride that define both the team and the sport of kabaddi.
Through this collaboration, playR will create and supply top-performance kits that combine cutting-edge fabric technology, athlete-driven design, and modern style. Built to survive the game’s intensity, the kits are designed for comfort, agility, and endurance—allowing players to perform at their best while presenting a bold visual identity on the mat.
Ravi Kukreja, Founder of playR and Director at iCOREts, said, “Our partnership with the UP Yoddhas goes beyond designing kits—it is about partnering with UP Yoddhas, a team that embodies resilience, energy, and pride, much like the values playR stands for. At playR, we are committed to creating sportswear that empowers athletes to perform at their best while representing their spirit with confidence. We are eager to see the Yoddhas showcase their spirit on the mat, powered by kits that combine passion, strength, and elegance.”
