Roff, a tile adhesive brand from Pidilite Industries, has announced its revival of partnership with the 11th season of the Pro Kabaddi League (PKL 11).
Roff will maximize its visibility throughout the tournament, with key branding integrated at pivotal moments of the game. This season also brings enhanced graphic integration to further deepen the brand’s impact.
Roff’s communication will be prominently displayed during the most thrilling moments of the game – the most prominent being the Super Tackle, to reinforce its proposition of a crocodile-like grip.
Commenting on the partnership, Manish Dubey, Chief Marketing Officer, Pidilite Industries, said, “We are excited to extend our association with the Pro Kabaddi League (PKL) for yet another thrilling season. Kabaddi is one of India’s most loved and indigenous sports. PKL provides a perfect platform to highlight the core promise of Roff—superior grip and lasting strength. Just as the players demonstrate a strong grip through powerful tackles, Roff embodies the same attributes with its unmatched bonding strength, captured in our tagline ‘Magar ki Jakad’. By aligning with a sport that mirrors our values of strength, resilience, and strategy, we continue to underscore Roff’s leadership in offering advanced and reliable solutions for every tile fixing need.”
