White Gold has announced its partnership with Bengaluru Bulls as their Official Gold Buying Partner for the 11th season of the Pro Kabaddi League (PKL 11).
This collaboration will enhance White Gold’s presence across various match day promotions, digital platforms, and social media campaigns, ensuring the brand gains visibility. Additionally, White Gold will be able to engage in exclusive team activities and promotional initiatives throughout the season, further amplifying its reach and impact.
Rahul Joseph, Founder and CEO of White Gold, said, “White Gold believes in the upliftment of the local sports community. A big part of our mission, being based in Bengaluru, is to elevate the culture and torchbearers of Bengaluru. This collaboration is a great deal of pride for White Gold in stabilising its footing as a trusted local brand.”
Kirthi Muralikrishnan, CEO of Bengaluru Bulls, said, “As the CEO of Bengaluru Bulls, I am thrilled to announce our partnership with White Gold, a brand that shares our values of excellence, resilience, and innovation. This collaboration is a perfect match, as both our team and White Gold are committed to pushing boundaries and delivering quality. Together, we aim to inspire not just on the Kabaddi mat, but in every aspect of life. This partnership is a testament to the power of teamwork and determination, and we look forward to a successful journey ahead.”
With more than 50+ branches across Karnataka, Kerala, and Tamil Nadu, White Gold is an entity offering transparent and tech-driven gold buying options. The company purchases old and unused gold ornaments from customers and gives them instant payment, opening avenues for the customers to reutilize their savings.
Serving over 1 lakh satisfied customers and 250 members strong, White Gold aims to be a trusted financial solution provider. The brand has ambitious plans targeting ₹500 crore in revenue for the financial year 2024-25, White Gold continues to set new benchmarks in the industry.