Pizza Hut, a division of US-based Yum! Brands announced the appointment of Manish Guptaa as the new Chief Marketing Officer (CMO) for Pizza Hut India.
In this role, Manish will oversee all aspects of marketing and branding, with a mandate to strengthen Pizza Hut’s positioning and relevance in India’s evolving food landscape. In the interim, Manish will also continue to lead the Digital & Technology mandate until a new leader is announced.
With a clear vision to make Pizza Hut more accessible and appealing to a younger, wider audience, Manish will drive initiatives anchored in a back-to-core strategy – delivering great value, launching craveable innovations, and creating distinctive campaigns that resonate with modern consumers. Beyond this, he will be central to sharpening Pizza Hut’s brand positioning in India, strengthening its cultural relevance, deepening its everyday connection with younger audiences, and steering the brand’s transformation for the next phase of growth.
With over 20 years of experience across QSR, auto, and consumer technology industries, Manish brings a unique blend of strategic vision, leadership expertise, and consumer insight. This equips him to guide Pizza Hut’s marketing and brand positioning in India, ensuring the brand remains relevant, engaging, and future-ready in a dynamic market.
Manish, who has been with Pizza Hut since 2019, spearheaded tech-led innovations as Chief Digital & Technology Officer – building a robust performance marketing engine, scaling digital commerce, and embedding data-driven decision-making at the core of brand strategy.
Rohan Pewekar, Managing Director, Pizza Hut Indian Subcontinent, said, “Manish has been a driving force behind some of our most impactful digital innovations and campaigns in recent years. His deep understanding of consumer behavior, combined with his strategic and tech-forward mindset, makes him the ideal leader to steer our marketing strategy into its next phase of growth. We are excited to see him take on the role of CMO and further strengthen Pizza Hut’s position as the brand of choice for today’s consumers.”
Manish Guptaa, Chief Marketing Officer, Pizza Hut India, said, “At the heart of our brand is craveability – the irresistible appeal that keeps consumers coming back for more. My focus will be to build on this by delivering our iconic and craveable pizza, bold flavors, and unforgettable brand experiences that spark joy and desire. As we move forward, we will strengthen Pizza Hut as a modern, digital-first brand that connects deeply with consumers through data-driven storytelling and agile marketing strategies.”
