Phot.AI, an AI-driven creative automation platform, has raised $2.7 million in a seed funding round led by Info Edge Ventures.
The round also saw participation from Together Fund, AC Ventures, and over 50 angel investors, including Sahil Goel & Akshay Gulati (Shiprocket), Aakash Anand (Bella Vita), Arjun Vaidya (V3 Ventures), Prabhkiran Singh (Bewakoof), Puneet Gupta & Anmol Jain (Astrotalk), Sandeep Agarwal (Droom), Vishesh Khurana & Raj Snehil (Tribe Capital), Pawan Gupta (Fashinza).
The funds raised will be used to expand the team, invest in R&D, and launch the much-awaited copilot.
“Phot.AI makes it easy for brands to create high-quality visuals quickly and efficiently. Our AI-powered platform removes the need for design skills or rigid templates, allowing businesses to generate customized content for different platforms and audiences effortlessly. We help brands create A/B testing creatives so they can test and optimize visuals on their respective platforms for better engagement and performance. By automating the entire creative process, Phot.AI helps businesses save time, maintain consistency, and bring products to market faster,” said Venus Dhuria, Co-founder of Phot.AI.
Kitty Agarwal, Partner at Info Edge Ventures, said, “Phot.AI is building a world class product for AI-led creative automation. They are redefining how e-commerce sellers create, manage and scale their visual content and listings across various marketplaces and ad platforms. We are very excited to partner with Venus, Akshit and Aneesh as they build from India for the world. Their deep experience in building global products and distribution from day 1 has been instrumental in getting the company off to a strong start.”
Founded in 2023 by Venus Dhuria, Aneesh Rayancha, and Akshit Raja, Phot.AI is an AI-powered creative automation platform designed to help e-commerce brands, marketplaces, and advertisers scale high-quality product visuals and marketing creatives effortlessly.
By leveraging AI Agents, Phot.AI automates cataloging, storefront listings, and ad creative workflows, ensuring brand consistency across multiple platforms, languages, and formats.
Phot.AI has already launched a core engine that will help build AI Agents. This includes 25+ advanced photo editing tools and a design studio with an integrated App Store. The platform supports product photography, image enhancement, and batch processing using Generative AI.
With over 3 million sign-ups across countries before its official launch, Phot.AI has demonstrated strong early traction in the growing market for AI-driven e-commerce design automation. Furthermore, more than 25 businesses use its photo editing APIs to automate their workflows and increase conversion rates.
