Indus Appstore, a homegrown Android app marketplace, has entered into a partnership with Motorola. This partnership enables Indus Appstore to be available on Motorola devices in India. It enables wider distribution for Indus Appstore and delivers a personalised app discovery experience to Motorola users in India.
Indus Appstore offers Indian consumers a meaningful alternative in the app ecosystem, designed specifically around user preference and the country’s diverse cultural context.
Priya M Narasimhan, Chief Business Officer, Indus Appstore, said, “We are delighted to partner with Motorola to offer an extended set of Indians seamless access to the Indus Appstore experience, reinforcing our commitment to serving the entire breadth of the Indian market. The app store that truly embodies the Made-for-India spirit is looking at an inflection point to revolutionise the Indian app economy. The partnership solidifies our effort to offer Indians a meaningful, viable alternative to not just download but discover regionally relevant apps.”
T M Narasimhan, Managing Director, Motorola Mobility India, said, “At Motorola, we have always prioritized delivering a premium and locally relevant experience to our users in India, and Indus Appstore perfectly fits this vision. By integrating this homegrown platform, we are offering an innovative app discovery medium that enriches our users’ experience, that is culturally relevant. This partnership holds the added advantage of supporting Indian developers by connecting them with the right users through Indus Appstore’s unique distribution model.”
Indus Appstore is a native Android-based mobile app store by PhonePe, designed to cater to the localized and cultural application needs of Indian consumers. With a wide array of categories, it seeks to provide users a localized, contextual and personalized experience.
Indus Appstore is available in 12 Indian languages and English, allowing users to explore the app store in their preferred language.
It also has an AI-powered voice search feature that bypasses the need for typing complex vernacular compositions. Additionally, the video previews feature allows users to visually experience an app’s functionality before downloading.
Indus Appstore creates a favourable environment for developers and apps in India with its fair app store policies. It reduces dependency on a single source of distribution and has paved the way for a viable, competitive alternative. It provides a self-publishing platform, localization services, and multiple tools to monitor and grow their apps, along with a dedicated 24×7 customer support.
