Performics India, a performance marketing agency and part of Publicis Groupe India, has announced the elevation of Cyrus Shroff and Shweta Shroff as Chief Client Officer and Chief Product Officer, respectively. Based out of the agency’s Mumbai office, both will continue to report to Gautam Surath, Chief Operating Officer, Performics India.
Cyrus and Shweta will drive solutions that help brands cut through complexity and build solutions that anticipate change, adapt at scale, and unlock new paths to impactful growth.
Building on the agency’s long-standing verticalized model, Cyrus will lead all industry verticals at Performics India—overseeing Consumer Packaged Goods (CPG), Banking, Financial Services and Insurance (BFSI), FinTech, Gaming, OTT, Telecom, Travel, Hospitality, Logistics, and more. A core part of his role involves working closely with client CXOs to understand their growth priorities and pressing business challenges, and then translating these insights into data-driven, outcome-oriented solutions. In his new role, Cyrus aims to accelerate revenue, improve marketing efficiency, and unlock sustainable business value for clients.
As Chief Product Officer, Shweta will lead the agency’s Centre of Excellence, further strengthening Performics India’s leadership in future-facing performance solutions. With AI deeply embedded across the agency’s product ecosystem, she will focus on advancing these capabilities and enhancing Performics India’s competitive edge through innovative product strategy, intelligent systems, and scalable frameworks. Shweta previously led the agency’s CPG vertical as well as the Creative team, playing a critical role in bringing in and retaining some of Performics India’s top CPG accounts in performance and e-commerce.
Cyrus Shroff, Chief Client Officer, Performics India, said, “At Performics, we remain laser-focused on accelerating business growth for our clients. Our robust structure has long been a competitive advantage, and we’re now transforming it to become even stronger growth partners. By sharpening domain expertise across teams, we’re not just understanding industries better—we’re co-solving complex business challenges, unlocking new value, and delivering purpose-built solutions designed to scale. I’m excited to build on this momentum and partner even more closely with our clients to power the next phase of their growth journeys.”
Shweta Shroff, Chief Product Officer, Performics India, said, “Today, Performance marketing is being redefined. As some paths become obsolete, new opportunities are emerging rapidly. Our focus is to stay ahead by continuously evolving how we operate, integrating intelligence, agility, and precision into everything we do. This role is about future-proofing our approach and unlocking smarter growth. I’m excited to be a part of this new growth journey that reimagines how we drive performance, not just more efficiently, but more intelligently.”
Lalatendu Das, CEO, Publicis Media South Asia, said, “At Performics India, our focus has always been on driving impactful business outcomes for our clients, enabled by innovation, agility, and a deep understanding of their evolving needs. These leadership appointments are a clear reflection of that commitment. Cyrus and Shweta bring exceptional domain knowledge and a sharp focus on delivering cutting-edge, scalable solutions. Their elevation strengthens our ability to create intelligent, future-ready performance strategies and marks an important step forward in our ambition to be the most outcome-driven partner for our clients.”
