PerformAce, a martech company specialised in digital marketing and performance media solutions, announced its strategic initiative to expand into Southeast Asia. The company has appointed Vishal Raj as Business Head for Southeast Asia.
The expansion will focus on key hubs with Singapore as the regional headquarters for Southeast Asia operations, supported by upcoming teams and partnerships in Vietnam, Indonesia, and Thailand.
Vishal Raj comes with a wealth of experience in the APAC region, having built robust advertising and business development stories, as well as market growth for the region, with a lens on Southeast Asia. In his most recent role with a SaaS company in Singapore, he collaborated with clients’ key stakeholders as well as partners’ clients and stakeholders across Southeast Asian markets, generating growth for their technology-led solutions.
With nearly 20 years of experience in NBFC, digital advertising and media sales, Vishal has an exemplary track record managing high-impact sales and recruiting campaigns for clients in both India and Southeast Asia. He has also overseen APAC outreach, partnership development and revenue pipeline growth with major platforms such as Network18, JioSaavn, ByteDance, ShareChat, and as a Global Lead for BeLive, in the live commerce space.
Saurabh Gaur, CEO, PerformAce, said, “Expanding into Southeast Asia is an important step in PerformAce’s journey to becoming a truly global player in the industry. The region’s vibrant markets and advancing digital ecosystem present extraordinary opportunity, and with Vishal Raj’s proven track record leading APAC business development and digital solutions, we are assured that we will be positioned to establish a strong regional presence and deliver significant value to both clients and partners. Vishal will be very important in leading us through this exciting period of growth and innovation.”
Vishal Raj, Business Head, Southeast Asia, PerformAce, said, “My goal is to leverage PerformAce’s insights and technology solution to ultimately add measurable value to clients and organization across Southeast Asia. I am focused on developing high-performance teams, developing strategic partnerships, and fostering scalable and sustainable business growth across multiple Southeast Asia markets. By focusing on collaboration, local market insights, and creative solutions, I look forward to developing a solid foundation for PerformAce’s success across the Southeast Asia region.”
