The Esports World Cup Foundation (EWCF) announced its renewed partnership with PepsiCo, establishing Pepsi and Mountain Dew as Main Partners of the Esports World Cup 2025.
Both brands will feature prominently throughout the event — from the Opening Ceremony to hospitality areas — with branded fridges and product placement across esports venues, the Players’ Lounge, and festival grounds, uniting music, gaming, and entertainment to deliver high-energy fan experiences.
Activations will also include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.
With a digital-first campaign themed “Dew levels up your game,” Mountain Dew will activate across KSA social channels, broadcast, and festival touchpoints.
Esports World Cup 2025 (EWC 2025) is set to take place this summer in Riyadh, Saudi Arabia, from July 7 to August 24, 2025. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million.
